Top CIOs Say Social Networks Now Drive Innovation

by Joe McKendrick

Social Media Marketing

2010 and Web 3.0: The Year of the Social Business

By Dave Evans, ClickZ, Jan 6, 2010

2010 is underway, and "social media marketing" nomenclature is fast giving way to "what's real." So, what's real?

Great piece on social business with a global perspective.

Now that I’ve posted my results for 2009, here are my predictions for 2010.

Matt Hulett is Chief Revenue Officer for RealGames North America, a division of RealNetworks. Previously he was Chairman and CEO of Seattle-based Mpire.

We are selfish creatures. At our best, we reach out to others in their time of need, sometimes at great personal cost to ourselves. At our worst, we spend our time and money on wants, not needs, oblivious to our good fortune relative to others.

I'm making the commitment...are you?

Mashups,Collaboration,Real-Time Enterprise,The Mobile Enterprise,Software-as-a-Service Integrations...

These predictions are solid and I'm glad to see they're looking at the meat and potatoes of what needs to happen on the backend: security, enterprise resource planning, and integration.

Really like the frame of reference around "we now live in an age where things that were historically scarce are now available abundantly — at least on the network — in seemingly unlimited quantities....and what was formerly abundant is now scarce."

When the economy is slow and unemployment rates are high, it's easy to think your employees will happily stay put in their current jobs. But that's a dangerous assumption. Research shows that voluntary turnover rates increase as consumer confidence builds. This means, as a manager, you need to figure out ways to retain your top performers, even if your company is still in a slump.

As more companies look for ways to retain their star performers...collaboration, empowerment, and purpose will play a larger role. It's no surprise that enterprise social platforms are trending as they facilitate the behavior that supports a lot of these ideas around motivation.

The feature we are beta testing is called 'Contributors' – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor's username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.

CoTweet.com already does this but with Twitter providing the API support behind it, let's hope we see even more transparency behind those who tweet.

Those who know me, know that I'm not a huge fan of brands who don't have a person behind the tweets. Don't get me wrong, I know sometimes there are a few people tweeting on behalf of one account.

This should at least save some characters...Twitter profiles like do a good job of using shorthand to remain authentic, however, as we all know anything that promotes transparency AND give us more precious characters to work with is ideal.

December 9th, 2009

An app that filters Twitter noise? It's about time

Posted by Jennifer Leggio @ 8:00 am

Ever wish that Twitter was smart enough to tell you which tweets included content that was of most interest to you?

These strategies include actionable ways to execute based on three stages: learn, prepare, and act.

Many companies WANT to go digital and be more collaborative but most are not sure where to start or how to get buy-in from stakeholders.

Sound familiar? You've got to read this.